Successful Woman Radio Show

Monday March 8, 2010
Featured Guest: Jennifer Laycock, Entrepreneur, Author & Social Media Strategist

Dial In: 347-637-2589

Jennifer Evans Laycock is a social media strategist who has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Making It Happen!
Seven Ways to Grow Your Business

by Trina Newby, Your Success Coach!

Needless to say, managing and operating a small business can be quite challenging at times.  Each year we set new goals of how much revenue we would like to see in our business, how many customers we would like to have and how we will market.  These are just some of the common goals that mostly all small business owners set for the new year.  However, growing a business is more than just setting goals; it’s also about evaluating your business and researching your industry, as well as determining what you need to change from a personal development perspective to move your business to the next level.  Once you have determined where you can make improvements or add new strategies then you must have the skills and know-how to implement them.

Running Your Business Solo!
Being Clear On Your Business Priorities

by Trina Newby

Let's face it, many businesswomen live a multi-tasking life and being able to juggle things at a moment's notice has its advantages and disadvantages.  Let's take running a business for example:  If you're a solo-entrepreneur one disadvantage is that you have to complete many day-to-day tasks if you don't have the budget to contract others to help you and for most businesswomen this is the case.  These tasks can include handling correspondence, making prospect calls, marketing the business, bookkeeping, closing the sales and oh yes, providing the service or processing the product order.  What's a businesswoman to do?  Well the answer is not an easy one, but an advantage point is being clear on your business priorities.

When you operate your business solo there are many things that you might feel are important, but you will have to sacrifice them in order to make room for the operations of your business.  Consider your business to be a child that you are raising to be a responsible adult one day and in order to do that you must nurture and do what's in the best interest of the child. For a businesswoman it means your business priorities should include:

A blog and website share almost the same functions with the exception that a blog has frequent entries on a daily basis or several times a week and the search engines can index your blog frequently, sometimes even daily.   While a website does get indexed by the search engines, it may be every two to four weeks and sometimes more frequent based on how often new content is uploaded to a site.

A great way to get more visitors to your website is by guest blogging relevant content on social networks that target the type of customers you are seeking.  The power in guest blogging is more than just posting articles or information, but it is in the relevancy of your post based on keywords or phrases that people are seeking while searching on Google, Yahoo, MSN and other searched-based websites as well.  So, it’s important to understand that you must from the very beginning be very particular about the type of information you are posting on blogs if it is a part of your marketing strategy.

Broke, Busted & Disgusted
"Succeeding In Spite of the Challenges!"

What do you do when you need an income, money to market your business and nothing seems to be working in your business?  That’s the question that many business women are asking today and the answer is believe it or not, all within your reach!  It’s very difficult to keep moving forward when you have to jump over many hurdles and you haven’t had a break-through.  Not only does it make you feel broke, but it works on your psyche and causes chronic stress and sometimes even depression.