Friday, May 18, 2012

Choosing A Business that's Right for You

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Choosing A Business that's Right for You
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You have read business magazines, reviewed business opportunity material, read success stories of others and now you are ready to get started with your own business.  Your next step is to determine what type of business is best for you.  This is the most important part of your research phase, because it will be one of the keys to a successful start.  The more you know about yourself, your likes and dislikes the easier it will be to find a business idea that you can get passionate about.

An easy way to start getting in touch with the “passionate you” is to start a business idea journal.  This can be a spiral bound notebook or a 3- ring binder filled with paper.  Keep it with you at all times.  Whenever you find yourself having a thought of like or dislike about something start thinking of business ideas as a result of it.  When making your journal entries make sure you date each one and try to go into as much detail about your idea as much as possible.  This includes who the possible customers would be, the need it would be filling, whether it could be operated from your home or if you would need a commercial location, and how an income can be derived from it.

Before choosing a business idea it will be important to ask yourself the following questions:


1. What are my likes and dislikes? If you don’t like cooking or baking cakes or pies, starting a catering business wouldn’t be the best idea for you.  However, if you like teaching children, reading to children and get very excited whenever you have the opportunity to work with children, starting a moms play group, children’s story time business, home or commercial daycare or children’s gym might be good business ideas for you.  Sometimes your dislikes can also help you to create a business that can make whatever it is you don’t like better.  For example, if you visit a coffee shop that has good coffee, but is not pleasing to the eye, because the owner hasn’t given much care or concern about the décor and you find yourself constantly complaining about not being able to meet friends and associates there because of the way it looks, you might be able to create a coffee shop that customers would find attractive, warm and pleasant.  

2. Do I want to operate my business full time or part time? If you are currently working a full time job, this question is also vital to a successful start-up.  From the very beginning your business will have specific needs such as the amount of time required to run it, the best time to service customers, the best time to market to your target client/customer etc.  Knowing the amount of time you have will help you to eliminate those businesses that don’t meet your time qualifications.

3. Do I want to transfer my work skills to a business of my own? There are many consultants and practitioners that are doing the same thing that they did for their previous employers.  There are also others who feel that they can provide a service or provide better customer service than their employer.  For example, a sales trainer might find that they have a better way of training sales employees and staff and have their own unique sales system that can be copyrighted.  This person might decide that they don’t want to give up their ideas to their employer and decide to start their own sales training and development company.  Another example would be a hair stylist that is working for a commercial salon and decides to open up her own hair salon.

4. Do I want to work from my home or start a commercial location? Certainly working from home is the easiest way to get started.  Not only does it greatly decrease the amount of start-up capital needed, but it also allows you to keep more of your revenue by eliminating a monthly lease payment.  If you automatically know working from home is for you then you’ll want to make sure you check with your local city and/or county license department about local zoning or home occupation ordinances.  Each city/county has different rules about working from home and some are more “home business friendly” than others.  Never go full speed ahead with operating a business from your home without being informed about your local zoning regulations first!


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