There’s a new word on the web that is growing in popularity - It’s called “Social Networking” and Social Networks are popping up all over the Internet.   What are Social Networks?  Social Networks are websites designed specifically to connect like-minded groups of people or individuals in an interactive manner through one-on-one connections.  The power behind this new way of communicating on the Internet is that you can create your own presence by starting a niche group, your own blog and your own personal profile with links back to your own site.  In addition you can invite anyone to become your friend or associate and connect with them frequently, thus the art of social networking.  There’s a huge opportunity to connect with other small business owners throughout the world.

However, unlike general in-person networking where you exchange business cards and perhaps connect with your contact at another time, social networking requires more work.  Below, find 10 ways to introduce yourself to this new way of communicating online:

1. <!--[if !supportLists]-->Visit several social networking sites for businesses before you decide which one is best for you.  Simple “Google” social networks for business and you’ll find a host of them.  Take time to explore them.
2. <!--[if !supportLists]--> <!--[endif]-->Learn the proper etiquette to social network.  Simply inviting someone to join your personal network isn’t enough.  Nor is joining a group.  Social networking requires you to give back by sharing your expertise and contribute useful information.  If you approach it from a sales standpoint you won’t get any responses.  Just people viewing your offer.
3. <!--[if !supportLists]--> <!--[endif]-->If you’re joining a social network to educate others about your business and industry, make sure you use your business name as your user name or an abbreviated version or subject of your business.  This helps when people are searching for your type of service on the search engines, such as Google, Yahoo, MSN etc.
4. <!--[if !supportLists]--> <!--[endif]-->Most successful social networkers contribute and participate in their networks at least 2-3 times weekly.  This is where you have to be careful because joining too many social networks can become consuming and overwhelming leaving no time to conduct your business.
5. <!--[if !supportLists]--> <!--[endif]-->If Social Networking seems to be converting sales for you consider hiring a Virtual Assistant to help you with posting online and keeping your participation level high.
6. <!--[if !supportLists]--> <!--[endif]-->Make it a goal to write at least 2 short tips paragraphs weekly with a resource or two include.  Keep in a document folder just for contributing to social networks.
7. <!--[if !supportLists]--> <!--[endif]-->Don’t feel that you have to accept everyone’s invitation to be their friend or associate.  Really ask them why they are interested in connecting with you.
8. <!--[if !supportLists]--><!--[endif]-->Use your personal profile to share what you do in business and the benefits of using your service and/or products.  On some networks you can even offer coupons and discounts or upload banners and your own links on your personal page.
9. <!--[if !supportLists]--><!--[endif]-->Schedule time to get on the social networks you have joined and be strict with it.  If not, you can find yourself surfing for hours.
10. <!--[if !supportLists]--><!--[endif]-->Stays focused and refrain from making personal comments on business social networks.  Always contribute business information or share tips and resources related to your industry.

Social Business Networks to Review:

LinkedIn.com

LinkedIn is probably one of the most active and effective social networks for small businesses.  You can search and connect with individuals in your town or state or connect with individuals around the country or world.

Facebook.com

With more than 117 million users (includes individuals and businesses), Facebook continues to be a powerful force on the social networking scene.  You can create a personal profile, as well as a business page and/or group.

Ryze.com

Ryze was actually one of the first effective social business networks on the scene.  You can create a personal profile, invite others to join you on Ryze, join groups and create your own group (cost involved).

Ecademy.com

Ecademy is a very popular social business network amongst sales professionals.  You can create a profile, expose your products in the marketplace, connect with other professionals and much more.

Twitter.com

Twitter is also gaining much popularity for its quick way to social network.  You can create a profile and then contribute quick one sentence notes that lets others know what you are doing or involved in.  Other twitters can then search specific subject matter and choose to follow you, so everytime you "twit" something they'll see it on their twitter page as well.  Because it's not a lot to read, it's very attractive for busy professionals.

YouTube.com

You Tube is one of the most effect video social networks and is extremely viral by allowing others to download your video and post it on their site exposing you to thousands or even milions of viewers.  It can be a very effective tool for marketing your business.

Social Networking is taking the Internet by storm and for any businesswoman wanting to be in the know about new marketing techniques, it's important to learn as much as you can about it.