Creative E-Newsletters Are the Answer!

I don't know about you, but I have been on email overload lately.  With the rise of spam mail and everyone sending you e-newsletters, it's pretty hard to keep up. 

Recently, I have been receiving some great e-newsletters that are easy to read and it doesn't take long to read them.  I asked myself, what is it about these newsletters tht I like?  Why am I willing to click and read them?  I felt that if I could answer these questions, perhaps I could apply what I answered to my own e-newsltters.  Here are my answers:

1. Short content blurbs.  The writers of the newsletters gave me quick and simply content blurbs and if I wanted to read more, I could easily click on a link leading to the main website.
   
   
2. Timely Topics.  Topics were of use to me and I appreciated a few links to other resources that I could use.
   
   
3. Coupons with Deep Discounts.  If there were coupons being offered they usually gave big discounts like 30-40% off and not the usual 10% that everybody else gives
   
   
4. I personally subscribed to the e-newsletter.  I subscribed to the newsletter, because I was interested in the topic, therefore, I was more willing to open it.

If you are interested in learning more about creating your own e-newsletters, join us for our FREE teleclass, "Creating An Effective E-Newsletter" on Wednesday, August 27th from 12:00 to 12:45 Noon.